Expanding a Network of Luxury Brand Good Buying Offices in Japan for Greater Purchasing Power
Aiming for global expansion, the Valuence Group offers life-changing value tailored to all our stakeholders, encouraging every person in the world to live true to yourself. On September 30, 2020, the Valuence Group (Valuence Holdings Inc.; Tokyo; Shinsuke Sakimoto, representative director and president) completed the receipt of stock from Neo-Standard Co., Ltd. (Tokyo; Dai Goto, representative), officially adding Neo-Standard to the Valuence group.
Neo-Standard Network Adds to Purchasing Power Through Neosta Offices in Areas Not Served by Nanboya
Neo-Standard Co., Ltd. operates luxury brand goods buying offices in Tokyo and three surrounding prefectures under the brand name Neosta. Many of the Neosta network offices are located in areas not currently served by Nanboya, a luxury brand goods purchasing business operated by Valuence Japan, Inc. Neo-Standard had been relying on paper media (inserts and direct mail, etc.) to attract customers, facing challenges when it came to digital marketing.
The Valuence Group is aiming for faster business growth overall, expecting that adding Neo-Standard to the group will have the synergistic benefit of helping Valuence Japan hasten the pace of office openings, while helping Neo-Standard strengthen its ability to attract customers. On August 20, 2020, Valuence Japan and Neo-Standard signed a share transfer agreement, which was completed on September 30, 2020. On October 1, 2020, Neo-Standard began full-scale operations as a new member of the Valuence Group.
In welcoming this new group company, the Valuence group will strive to strengthen domestic purchasing capabilities further and energize the reuse business in Japan, aiming for net sales of ¥100 billion by the fiscal year ending August 2025, as described in the group’s medium-term vision, VG1000.
Maximizing Marketing Impact by Adding Neosta Buying Offices to Nanboya
Neosta, a luxury brand good buying office business operated by Neo-Standard, is scheduled to integrate trade names with Nanboya by the end of 2020. In so doing, the companies aim to maximize customer attraction by incorporating the marketing power of Nanboya with the Neo-Standard buying offices. In addition to strengthening purchasing capabilities, the companies expect this integration of trade names will improve customer satisfaction further through heightened levels of customer support, consistency, and accuracy in in-office, by mail, and in-home buying services.
■Valuence Group Organization
